As a project for my 3D Graphic Design class, I was tasked with creating a captivating and intriguing trade booth for Daktronics at this year’s National Association of Broadcasters (NAB) Show, where companies in the broadcasting industry display their latest products and network with contractors. Daktronics is one of the most well-known companies in multipurpose LED and electronic displays and scoreboards. I started with rough sketches of several booth concepts and then moved to Adobe Illustrator to bring my favorite one to life with color. I produced 3 separate angles of the final design along with a pop-up banner to attract attendees at the show. Read my full creative brief and presentation in the link below for more information!