The University of Maryland graphic design school worked in collaboration with road safety program Re:act to promote shared responsibility on the road for the 17-25 age group of road users through billboard and poster ads. To start, two of my classmates and I composed a short survey and advertised it to our community. With the data and responses that we gathered, I put together an initial slide presentation, which I presented to representatives of the IIHS and HLDI, on the takeaways, projected direction, and a few concepts for my project. I emphasized the use of appropriate humor in place of cliché fear tactics, bold illustration, and short but impactful slogans. Then I moved to my sketchbook to develop a more detailed sketch of my idea and then to Adobe Illustrator to create the digitally refined design in both landscape and portrait formats. Once my project was completed, I put together a final, second slide presentation to give to the representatives of the IIHS and HLDI. Check out the links to my initial and final slides containing my research and insights below!